The aim of this 3D billboard was to promote Sam Ryder’s new holiday Amazon Original song ‘You’re Christmas To Me’. Taking inspiration from Sam Ryder’s gorgeous custom Gibson guitar (and equally glamorous strap), we made this the hero of the billboard creative. The idea was to encapsulate the feeling of a snow globe, with a wintery scene on the inside. The guitar was being orbited by festive elements ans decorations. This set up allowed us to take advantage of the 3D concept and space.
Storyboards:
